TARGET GROUPS
Our spectrum
Our portfolio is like the TV programme. There is a channel or a suitable programme for every target group or, as in our case, a suitable website or app. As such, there is no ONE adbility target group. Our portfolio enables you to reach a wide range of target groups in a variety of usage situations.
DEMOGRAFICS AND DEVICES
The target groups of adbility media have the following average demographic and device characteristics:
Gender
59 % women
41 % men
Age
Device usage
48 % mobile
52 % desktop
Individual channels
We base all of our actions entirely on your briefing and create for you your very individual channels that fit your goals! You decide which user fits in with your target and on which impression you want to bid.
We offer you access to very interesting and diverse target groups at an attractive price–performance ratio. In the following, you will find some examples of our strongest target group channels:
Mothers
- women 35 – 44 years
- focus on family
- respects the wishes of the children
Kids
- approx. 5 – 15 years
- strong brand loyalty
- COPPA Compliant
Young men
- 70% use several end-devices
- greater financial scope
- quality-conscious technology
- difficult to reach through other media
A conversation, new perspectives?
Are you looking for digital media expertise, many years of experience in online marketing and an objective, independent view of your challenges? Would you like to gain an initial insight and get to know us and the manner in which we work without spending too much time – without excessive briefing or budget expenses? Then let us start with a non-binding introduction and a constructive exchange.
Florian Tkatsch
CEO adbility media GmbH
As a formally trained advertising specialist and long-standing Head of Sales at GAN Ströer GmbH (formerly GAN Game Ad Net GmbH), Florian Tkatsch is a proven marketing expert and has been successfully acting as CEO of adbility media for a broad customer portfolio in digital marketing for over four years.
We look forward to your request.
adbility media GmbH
Stahltwiete 21a, 22761 Hamburg
P: +49 40 228698310
info@adbility-media.com
Christoph Worch
CTO & Director Programmatic (authorised signatory) adbility media GmbH
With a degree in media and communications and several years of experience in yield management and ad operations, Christoph has worked for GAN Ströer GmbH (formerly GAN Game Ad Net GmbH) and Ströer Digital Media GmbH.